VAT Free Explained

Simply put, our VAT Free offers mean the total amount payable is the pre-VAT total of your order.  
By law we have to charge VAT on purchases. But don’t worry, on VAT Free days the value of your VAT is deducted from the price of the product. So even though VAT is still displayed on your order, it’s the equivalent of you not paying VAT at all!
For example, if you order an item costing €100 (ex. VAT) the total you would normally pay is €123 (inc. VAT). When we are running a VAT Free promotion, we discount the price of the item to €81.30 (ex. VAT). Therefore when we add the VAT, the total you pay is €100 which would be the original price excluding VAT.

Terms & Conditions
VAT Free is only available on purchases paid in full on the day. With the exception of our regular flyer offers, VAT Free cannot be used in conjunction with any other offer or voucher unless stated. The VAT Free offer does not apply to the purchase of the following products:
  • College Kits
  • Sienna X Tanning Range
  • BaByliss PRO Perfect Curl
  • SumUp Air Contactless Card Reader

VAT Free can only be given once per transaction. All prices are exclusive of VAT. VAT registered customers can claim back VAT detailed on the receipt. We reserve the right to correct any printing or illustrator errors. Other exclusions may apply.

VAT Free discount does not apply to delivery charges. Delivery on products purchased during VAT Free events will take longer – please allow 3 working days for home delivery.