Beauty Express at Professional Beauty 2014
We took part in this year's Professional Beauty London and it was bigger and better than ever. Professional Beauty London is an event like no other, with the whole of the UK beauty industry coming together in one place at ExCel London from 23-24 February.
With more 600 leading brands taking part in the show, we were very excited to be taking part in an event that brings all the latest innovations under one roof. The event gave us a wonderful opportunity to provide our clients with all the hottest tools guaranteed to help them make the most of their business in 2014.
This year, we offered our customers two fabulous stands. The first one showcased a selection of our award-winning salon furniture alongside a wide range of exclusive brand furniture. Our other stand was there solely for the purpose of distributing The Beauty Book, our must-have catalogue.
We're incredibly excited to say that we took a huge number of orders at the show, distributing a whopping12,000 catalogues - that's more than ever before.
In addition to the existing A4 version, we launched a new ‘handbag’ size of the catalogue this year. Our customers were very keen on this new size, which is packed full with the same information and products as the larger version.
Our customers always love popping by the Beauty Express stand, especially since we give out free nail files and pens, both of which really do come in handy at a beauty show.
One of the most popular items at the show was the Babyliss Pro Perfect Curl, which was demonstrated at our Mobile Beauty Station. We're proud to say that our customers absolutely loved the tool and snapped it right up!
Buy the Babyliss Pro Perfect Curl today